COMM323 ePortfolio Part 3-Event Analysis

The objective of this assignment was to cover a famous event and critically analyze the background information that we gained from our research. To successfully complete this assignment, I needed to identify and contextualize the audience and stakeholders included in my event, the scope, and the marketing that was implemented. An important part of this assignment was creating our own ideas on ways we could better improve the event design and marketing if we were apart of the event management team. This assignment taught me the value and process of the strategic planning that goes into huge events like Coachella.